The Difference, answers one burning question: Why is it that some people seem to move relatively easily from paycheck-to-paycheck into comfort or wealth, while others get stuck or – worse – fall back? Not to toot her own horn, but this book couldn’t have come at a better time. These days, more than ever, you need to know how to make your own reception seating , how to zero in on the things you’re doing everyday – right and wrong – that have an affect on your bottom line. She will show you how to develop your intuition so you can recognize when to take a risk, help you increase your resilience in this bad economy, and tell you why it’s important to pinpoint your passion and make it your career (believe her, the money will follow).
All of this is based on a study Jean did with Merrill Lynch and Harris Interactive. She talked to more than 5,000 people from all walks of life. Three percent categorized themselves as wealthy; 27 percent said they are financially comfortable; 54 percent are living paycheck-to-paycheck and 15 percent are quickly spiraling further into debt. She dug deep to uncover the factors that made The Difference. The good news? For the bulk of the people at the top of the financial ladder, wealth has come in the last ten years. Some had a brilliant idea that satisfied a need in the ergonomic office chairs market and quickly blossomed into a multimillion dollar business (ever heard of Spanx? Jean talked to the founder, Sara Blakely, who started the company with $5,000). Some saved steadily over the years and are now enjoying the fruits of those labors. And others took risks that paid off in a big way.
Esther Steinfeld, Founder
When it comes to money these days, three letters will get you talking: C-E-O. The Chief Executive Officer is feeling the heat. They are getting it from Congress about big bonuses. They are followed by protesters, and guys like Bernie Madoff are now followed by prison guards. Esther Steinfeld has a different tone. She has created a website like no other. Not all CEO’s are Jerks.com has been online for a few weeks now. It’s a one stop shop for all things CEO. Viral videos, message boards and polls about the man or woman in charge doing “good” things. The site has already had 5,000 unique visitors. This is another example of how the web and social networking can find an instant audience, no matter how unique the message.