2 step strategy to grow your business now!
First of all, your prospects won't stop buying, but they'll just think about it longer. They will, in fact, spend more time than ever researching alternatives on the Web. Why?
a. Because the web is the number one place to research and find what you want.
b. Just like yourself in your personal life, companies cannot afford to make a mistakes. On one hand, they will be more open than ever to innovative solutions, but on the other hand the moment of truth will take place in an arena called credibility.
Two things you should consider
1- Suit yourself with a revamped website, to better establish your credibility
2- Position Yourself as the Alternative!
The idea implies that one way to take on an established competitor is to be... the other guy! Set yourself up as the yin to their yang. You can even market yourself that way - “Cialis, when the blue pill doesn't cut it”, “Hi I’m PC, and I’m a Mac”, "Pepsi, The choice of a new generation".
Given a large enough market, even the left-overs can be very worthwhile. In one of the biggest markets, internet search, even a measly 1% of the market is apparently worth $1 billion dollars... Something to sip on... what do you think?
a. Because the web is the number one place to research and find what you want.
b. Just like yourself in your personal life, companies cannot afford to make a mistakes. On one hand, they will be more open than ever to innovative solutions, but on the other hand the moment of truth will take place in an arena called credibility.
Two things you should consider
1- Suit yourself with a revamped website, to better establish your credibility
2- Position Yourself as the Alternative!
The idea implies that one way to take on an established competitor is to be... the other guy! Set yourself up as the yin to their yang. You can even market yourself that way - “Cialis, when the blue pill doesn't cut it”, “Hi I’m PC, and I’m a Mac”, "Pepsi, The choice of a new generation".
Given a large enough market, even the left-overs can be very worthwhile. In one of the biggest markets, internet search, even a measly 1% of the market is apparently worth $1 billion dollars... Something to sip on... what do you think?
Replies to This Discussion
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Permalink Reply by Jennifer Cannon on -
You would like this: http://www.amazon.com/Be-Elephant-Bigger-Better-Business/dp/B0017OF...
Steve is one of our members here on BIIB.
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Permalink Reply by David Morin on -
Thank you Jennifer. Good to know, I will definitely connect with Steve as this is a favorite subject of mine, enough that I based my branding approach around this idea.
Sales Expert
Mike Cooper is the Founder of "Sales Kitchen", a sales leadership and consulting company. He has managed, coached & trained over 600 sales professionals and is a frequent speaker on sales topics to companies and sales professionals.
Branding & Graphic Design Expert David Morin is the Co-Founder of Branding & Award Winning Design Firm "Powerplay", David found his passion helping businesses shaping their brand and put together simple branding strategies to take on their competitors and give them a run for their money.
Kathline Holmes Kathline's company, Gailforce HR Solutions is a leading provider of training and consulting services she specializes in leadership and human resources training both in person and on-line.
Business Coaches - Coaching Expert Jeff Dostal Jeff assists Business Coaches in achieving higher levels of profit & success with their clients by utilizing a "Marketing Firepower" strategy.
Business Marketing Expert Jennifer Cannon is the CEO of BusinessIIBusiness and VP and Director of Marketing for M-C North America Inc. Jennifer helps Businesses create marketing plans, out-of-the-box strategies and a plan for growth
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