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David Gruttadaurio
- Male
- Princeton, IN
- United States
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David Gruttadaurio's Page
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While reading the Sunday paper, I came across an article about a family-owned business started in 1942.It's a fitness equipment company.And like most fitness supply stores, they also had a shoe department. This is where it gets interesting: They rec…
Don't worry... berserk violence isn't required.People today are mailing less. A lot less.As Americans turn from paper to electronic communications, the amount of mail handled by the Post Office continues to drop.From 213 billion pieces in 2006 to 17…
Getting a client to write a testimonial can be tough - even if they are your number one fan.This is because people generally hate writing. And they fear sounding dumb even more.But you gotta have testimonials. You can talk all day how wonderful you…
"How often do you want to remembered by your clients? "That was my reply to a guy asking often to send a client newsletter. He told me "We currently send them something every 6 weeks. I think a monthly newsletter would be too much."Go for it, fella.…
Ever read "No B.S. Direct Marketing" by Dan Kennedy? It's a classic.What I love about DK is that his marketing strategies easily transfer from one industry to another.That's probably because he's worked with clients in 68 different businesses, indus…
Can one big marketing idea really change your business?Yep. Just ask Phillip Morris.The Marlboro brand was marketed for several decades as a ladies cigarette... it was "Mild as May."Then a new idea was pitched. It was simple, really. Expand your tar…
Not many companies will pay you to walk away from the job.In fact, I know of only one.Zappos. They sell shoes... exclusively online. They did $1 billion in sales last year.Zappos is famous for their unique approach to hiring employees.All new hires…
Profile Information
- Name of Your Business?
- NewslettersMadeForYou.com
- Your Title and/or Position in your company?
- President
- Industry of your business:
- Newsletter Marketing
- Our company conducts business:
- Internationally
- Number of Employees in your company:
- 2-5
- Describe your product and Service:
- Print Newsletter Marketing Expert David Gruttadaurio was tired of wasting money on marketing that didn't work. So he searched for a marketing tool that would give him more clients for his cleaning business. Then he found newsletter marketing! Through print newsletters he was able to triple his sales. Now, discover how he got and retained more clients with his FREE "Profit Exploding Newsletter Secrets Report" at http://www.NewslettersMadeForYou.com
- Your Business website:
- http://www.NewslettersMadeForYou.com
- Business Site#2
- http://www.DoneForYouPrinting.com
- Year this business started?:
- January 1, 1965
- Year you became a decision maker for the company?
- 2001
- Country:
- US
- State if US: (type 'none' if not in US)
- MN
- City (Business Location)
- Excelsior
- Your Twitter address * www.twitter.com/yourname
- http://Excelsior
- Links to other Social Networking Sites I am a member of:
- NA
- Links to other LOCAL Networking Clubs or Organizations I belong to(if none, enter"none"):
- http://NA
David Gruttadaurio's Blog
Case Study: How To Reinvent Yourself
While reading the Sunday paper, I came across an article about a family-owned business started in 1942.
It's a fitness equipment company.
And like most fitness supply stores, they also had a shoe department.
This is where it gets interesting: They recently spun off the shoe department and made it a separate enterprise.
That isn't the interesting part.
Then they created a new market for custom fit shoes. They call their new enterprise Ultimate Fit.… Continue
It's a fitness equipment company.
And like most fitness supply stores, they also had a shoe department.
This is where it gets interesting: They recently spun off the shoe department and made it a separate enterprise.
That isn't the interesting part.
Then they created a new market for custom fit shoes. They call their new enterprise Ultimate Fit.… Continue
Posted on March 9, 2010 at 4:50am —
Now Is The Time To Go Postal
Don't worry... berserk violence isn't required.
People today are mailing less. A lot less.
As Americans turn from paper to electronic communications, the amount of mail handled by the Post Office continues to drop.
From 213 billion pieces in 2006 to 177 billion last year.
BTW: Those numbers are staggering. Now you know why our mail occasionally takes a 'left turn' on us. The U. S. Postal Service is incredibly reliable.
Anyway, this means that your mar… Continue
People today are mailing less. A lot less.
As Americans turn from paper to electronic communications, the amount of mail handled by the Post Office continues to drop.
From 213 billion pieces in 2006 to 177 billion last year.
BTW: Those numbers are staggering. Now you know why our mail occasionally takes a 'left turn' on us. The U. S. Postal Service is incredibly reliable.
Anyway, this means that your mar… Continue
Posted on March 4, 2010 at 6:25am —
How To Get Testimonials That Really Work
Getting a client to write a testimonial can be tough - even if they are your number one fan.
This is because people generally hate writing. And they fear sounding dumb even more.
But you gotta have testimonials.
You can talk all day how wonderful you are. But when people hear the same thing from someone else, NOW it becomes believable.
4 Testimonial Tips You Need To Know:
1. Do… Continue
This is because people generally hate writing. And they fear sounding dumb even more.
But you gotta have testimonials.
You can talk all day how wonderful you are. But when people hear the same thing from someone else, NOW it becomes believable.
4 Testimonial Tips You Need To Know:
1. Do… Continue
Posted on March 1, 2010 at 6:00am —
How To Be Memorable
"How often do you want to remembered by your clients? "
That was my reply to a guy asking often to send a client newsletter. He told me "We currently send them something every 6 weeks. I think a monthly newsletter would be too much."
Go for it, fella. But think about this:
When people get things frequently and consistently, they are perceived as having value or being important.
That's why monthly client newsletters frequency works best. It arrives often enoug… Continue
That was my reply to a guy asking often to send a client newsletter. He told me "We currently send them something every 6 weeks. I think a monthly newsletter would be too much."
Go for it, fella. But think about this:
When people get things frequently and consistently, they are perceived as having value or being important.
That's why monthly client newsletters frequency works best. It arrives often enoug… Continue
Posted on February 27, 2010 at 7:35am —
Return To (Business) Owner If Found
Have you ever been someone's regular customer and then stopped doing business with them? Anyone ever ask why you stopped?
Probably not.
The average company loses up to 40 percent of their clients every year. And they don't come back.
Sure, we all lose customers.
But here's the REAL problem: Most businesses blame the customer for going AWOL.
The truth is, only 5% boycott your biz because they were unhappy with you. The vast majority (95%) of customers ha… Continue
Probably not.
The average company loses up to 40 percent of their clients every year. And they don't come back.
Sure, we all lose customers.
But here's the REAL problem: Most businesses blame the customer for going AWOL.
The truth is, only 5% boycott your biz because they were unhappy with you. The vast majority (95%) of customers ha… Continue
Posted on February 25, 2010 at 10:52am —
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