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Howard Larson What I Learned From Social Media

Web 2.0, Social Media Marketing, whatever you call it, it is less a concept about technology than it is about the 4 Cs connectivity, communication, creativity and collaboration. It is also about peer to peer networks that are transforming direct marketing as we once knew it.

… Continue

Added by Howard Larson on March 12, 2010 at 11:35am — No Comments

Eric Gruber Traffic Building Strategies: 10 Ways to Get Other People to Send You FREE Traffic

If you're doing tasks such as search engine optimization and pay-per-click advertising so you can build a steady stream of traffic on your own, you're in for a long, hard uphill climb.

Fortunately, there's an easier way to get loads of traffic very quickly – and for free. All you have to do is leverage other people's traffic and resources.

Here's how...

1. Be a Guest Blogger - Some bloggers solicit guest articles, in which case you can create a blog post and subm… Continue

Added by Eric Gruber on March 12, 2010 at 8:59am — 2 Comments

Howard Larson Don’t Cut Prices

So we are still in a down turned economy. Did you think that we would just bounce back out of this thing and go on our merry way? The world has changed. Some for the good, some for the bad. But it has changed, forever.

If you hav

… Continue

Added by Howard Larson on March 11, 2010 at 11:23am — No Comments

Howard Larson The Value Of Direct Mail

You’re out there web site, email, blogging working every cross channel you can think of, so does the war horse of marketing, a direct mail piece fit in? Effective cross channel practices require personalization and a means to capture and track purchases and preferences to the intended nitch. Businesses who want to promote events, sales or services should be taking advantage of what only mail ca

… Continue

Added by Howard Larson on March 10, 2010 at 1:31pm — No Comments

Howard Larson Direct Mail the Newest (?) Marketing Tool

Direct mail isn’t the latest or most sophisticated marketing tool around. It does not get the big press like mobile or Social Media but it might still the most reliable marketing tool you can use.

No matter if you’re using a #10

… Continue

Added by Howard Larson on March 9, 2010 at 11:31am — No Comments

David Gruttadaurio Case Study: How To Reinvent Yourself

While reading the Sunday paper, I came across an article about a family-owned business started in 1942.

It's a fitness equipment company.

And like most fitness supply stores, they also had a shoe department.

This is where it gets interesting: They recently spun off the shoe department and made it a separate enterprise.

That isn't the interesting part.

Then they created a new market for custom fit shoes. They call their new enterprise Ultimate Fit.… Continue

Added by David Gruttadaurio on March 9, 2010 at 4:50am — No Comments

Howard Larson The Week Ahead March 8-12, 2010

Monday:

Tuesday:

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Added by Howard Larson on March 8, 2010 at 11:14am — No Comments

Howard Larson Resonate the Innovation

It’s tough to keep yourself on your toes in this age of 27/7!

Cut backs, running lean, have made innovation next to impossible. Creative ideas are lost. Yet, now more than ever, your customers, my customers, everyone’s customers

… Continue

Added by Howard Larson on March 5, 2010 at 10:28am — No Comments

Howard Larson 5 Challenges Social Media Brings to Business

Twitter in the workforce. Facebook on the desktop. Blogging galore. What’s a business suppose to do? As SM becomes more main stream we need to be out there but how and how can we control the bad side effects?

… Continue

Added by Howard Larson on March 4, 2010 at 10:23am — No Comments

David Gruttadaurio Now Is The Time To Go Postal

Don't worry... berserk violence isn't required.

People today are mailing less. A lot less.

As Americans turn from paper to electronic communications, the amount of mail handled by the Post Office continues to drop.

From 213 billion pieces in 2006 to 177 billion last year.

BTW: Those numbers are staggering. Now you know why our mail occasionally takes a 'left turn' on us. The U. S. Postal Service is incredibly reliable.

Anyway, this means that your mar… Continue

Added by David Gruttadaurio on March 4, 2010 at 6:25am — No Comments

Tony Kubica Talent Management: How to Retain Top Talent Without Derailing the Organization When Fast Tracking

Most people would not choose to build a house on a weak foundation. Why then do leaders risk the company's future on an untested, inexperienced employee?

To keep them motivated?

To ensure they stay with the company?

But at what cost - to the employee, the employees who work for them and the company.

Yes, if you want to retain your top employees, you must…

1 Give them a reason to stay
2 Find a way to motivate them
3 Reward them.… Continue

Added by Tony Kubica on March 4, 2010 at 3:49am — No Comments

Howard Larson How Underdogs Win Sales

So you’re not the biggest dog out there. That doesn’t mean you put your tail between your legs and go home? Do that and you are out of business, out in the parking lot with your feet sticking straight up into the air? Is that what

… Continue

Added by Howard Larson on March 3, 2010 at 10:29am — No Comments

Serena Carcasole Is This the Year You Write Your Book?

There is a saying that everyone has a book in them. I think this is true. We are all experts at something and there is a sense that when you write a book you are expressing that knowledge in a written format that
is accessible and valuable to others.

You know you have a book in you when you start to look at all the work you have done and realize it could be organized together between pages. Books can be a teaching tool, an entertainment tool, or a place to share information. Wh

… Continue

Added by Serena Carcasole on March 2, 2010 at 9:30pm — No Comments

Serena Carcasole Facebook Set to Make More Changes

Many companies are marketing on Facebook to brand themselves and reach customers. If you haven’t already gotten a Facebook page for your business, this should be high on your list, but also take note. Facebook loves to change things. We’ve all seen Facebook shake things up in the last year with their privacy settings and redesign of the Home page, and changes are going to continue.


Facebook is launching a new design that will eliminate the “Boxes” tab that appears on the l

… Continue

Added by Serena Carcasole on March 1, 2010 at 9:30pm — 2 Comments

Howard Larson The Week Ahead March 1-5 2010

Monday: February ISM Index. January Personal Income & Spending

Tuesday:

… Continue

Added by Howard Larson on March 1, 2010 at 11:26am — No Comments

David Gruttadaurio How To Get Testimonials That Really Work

Getting a client to write a testimonial can be tough - even if they are your number one fan.

This is because people generally hate writing. And they fear sounding dumb even more.

But you gotta have testimonials.

You can talk all day how wonderful you are. But when people hear the same thing from someone else, NOW it becomes believable.

4 Testimonial Tips You Need To Know:

1. Do… Continue

Added by David Gruttadaurio on March 1, 2010 at 6:00am — No Comments

Serena Carcasole Top 10 Best Wordpress Plugins

When you’re working with a Wordpress site, there are many things you can do to enhance it, such as installing various Wordpress plugins. These little gems are free to use and really make your Wordpres site really come to life. With so many plugins to choose from, here are some of my favorites:


1. All In One SEO Does your Wordpress site need more traffic?

This useful plugin adds code to enhance the SEO (

… Continue

Added by Serena Carcasole on February 28, 2010 at 9:30pm — No Comments

Serena Carcasole Getting to Know SEO

These days, making a website can be as easy as clicking on a few buttons to get started—and voila! However, using free templates or setting up a blog site without any SEO knowledge decreases the value of your website many levels. Some website software can only take you so far and a blog that is missing keywords and SEO elements is kind of like the equivalent of going to a party and standing in a corner.


Using online templates that don’t allow you to change the html code wi

… Continue

Added by Serena Carcasole on February 27, 2010 at 9:30pm — No Comments

David Gruttadaurio How To Be Memorable

"How often do you want to remembered by your clients? "

That was my reply to a guy asking often to send a client newsletter. He told me "We currently send them something every 6 weeks. I think a monthly newsletter would be too much."

Go for it, fella. But think about this:

When people get things frequently and consistently, they are perceived as having value or being important.

That's why monthly client newsletters frequency works best. It arrives often enoug… Continue

Added by David Gruttadaurio on February 27, 2010 at 7:35am — No Comments

Serena Carcasole Tips for Using Google Alerts

Google Alert is a powerful tool that can instantly let you know about any topic being mentioned on the Internet. If you are too busy to spend your time reading websites, blogs, and news channels to find specific information, you can use Google alert to, in effect, watch them for you.


Here’s how it works. Google alert is free and easy to use. All you need is an account with Google and you’re ready to go. You tell it which key words and descriptive phrases to search for and

… Continue

Added by Serena Carcasole on February 26, 2010 at 9:30pm — 1 Comment

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Sales Expert
Mike Cooper is the Founder of "Sales Kitchen", a sales leadership and consulting company. He has managed, coached & trained over 600 sales professionals and is a frequent speaker on sales topics to companies and sales professionals.

Branding & Graphic Design Expert
David Morin is the Co-Founder of Branding & Award Winning Design Firm "Powerplay", David found his passion helping businesses shaping their brand and put together simple branding strategies to take on their competitors and give them a run for their money.

Human Resources Expert Kathline Holmes Kathline's company, Gailforce HR Solutions is a leading provider of training and consulting services she specializes in leadership and human resources training both in person and on-line.
Business Coaches - Coaching Expert Jeff Dostal Jeff assists Business Coaches in achieving higher levels of profit & success with their clients by utilizing a "Marketing Firepower" strategy.

Business Marketing Expert Jennifer Cannon is the CEO of BusinessIIBusiness and VP and Director of Marketing for M-C North America Inc. Jennifer helps Businesses create marketing plans, out-of-the-box strategies and a plan for growth


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