How Romancing the Client Will Preserve That Lovin’ Feelin’
Romancing the client is a lot like a real romance.
Both relationships require a bunch of effort to be successful.
Both also need good communication skills.
When a customer relationship is cultivated, it grows stronger. Just like a real romance, it can last a lifetime.
Most entrepreneurs don't bother with this. They think it's a waste of time and money. So, they're constantly prowling around for new customers.
That's a really, really dumb thing to do.
Here's why...
When you ignore your clients, they tend to ignore you. And if your clients feel that you've forgotten about them, they WILL forget you.
BTW: Every business needs new clients - just not at the expense of overlooking your existing customers.
Did you know it costs 6 times more to get a new prospect to buy your stuff than it does a current client?
What does this tell you?
When a client relationship is 'romanced', it continues to be productive, long-lasting and (most importantly) very profitable. Yep... even in a recession.
Marketing relentlessly to them isn't a business cost - it's an investment.
Look at your return on investment (ROI). NEVER look at just the 'cost'.
For example, would you spend $1000 to make $10,000?
A 10-to-1 ROI? It's a no-brainer.
That's how you should look at relationship marketing - as a smart investment.
A customer newsletter - or a patient newsletter - has the marketing magic to easily accomplish this for you.
Try Exceptional Living for free - the first month is on me.
Your clients will ADORE you for it.
Taking action just feel right.
- David Gruttadaurio
"The Print Newsletter Expert"
PS: Wanna get touchy, feely with Exceptional Living? Respond and I'll send you three free issues to check out.
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About David Gruttadaurio
David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.
David now has clients from around the world who are successfully using his products.
He is the editor of Exceptional living newsletter and a published author in print and online magazines and blogs.
David and his family live in the small town of Princeton, Indiana.
Copyright 2009
This blog post is protected by copyright. All rights reserved. Reproduction of any portion of this email is strictly prohibited without the express written consent of David Gruttadaurio.
Both relationships require a bunch of effort to be successful.
Both also need good communication skills.
When a customer relationship is cultivated, it grows stronger. Just like a real romance, it can last a lifetime.
Most entrepreneurs don't bother with this. They think it's a waste of time and money. So, they're constantly prowling around for new customers.
That's a really, really dumb thing to do.
Here's why...
When you ignore your clients, they tend to ignore you. And if your clients feel that you've forgotten about them, they WILL forget you.
BTW: Every business needs new clients - just not at the expense of overlooking your existing customers.
Did you know it costs 6 times more to get a new prospect to buy your stuff than it does a current client?
What does this tell you?
When a client relationship is 'romanced', it continues to be productive, long-lasting and (most importantly) very profitable. Yep... even in a recession.
Marketing relentlessly to them isn't a business cost - it's an investment.
Look at your return on investment (ROI). NEVER look at just the 'cost'.
For example, would you spend $1000 to make $10,000?
A 10-to-1 ROI? It's a no-brainer.
That's how you should look at relationship marketing - as a smart investment.
A customer newsletter - or a patient newsletter - has the marketing magic to easily accomplish this for you.
Try Exceptional Living for free - the first month is on me.
Your clients will ADORE you for it.
Taking action just feel right.
- David Gruttadaurio
"The Print Newsletter Expert"
PS: Wanna get touchy, feely with Exceptional Living? Respond and I'll send you three free issues to check out.
--------------------------------------------------------------------------
http:/www.NewslettersMadeForYou.com
http://www.NewslettersMadeForYou.com/blog
About David Gruttadaurio
David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.
David now has clients from around the world who are successfully using his products.
He is the editor of Exceptional living newsletter and a published author in print and online magazines and blogs.
David and his family live in the small town of Princeton, Indiana.
Copyright 2009
This blog post is protected by copyright. All rights reserved. Reproduction of any portion of this email is strictly prohibited without the express written consent of David Gruttadaurio.
Tags: client, customer, david, exceptional, gruttadaurio, living, marketing, newsletter, newsletters, print
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