How To Get 'Em Involved
If your customers are not involved, they aren't going to buy. Period.
Getting them involved in your ads and mailings gets your marketing noticed. And most importantly, it gets it acted upon.
Have you ever opened an envelope and had a paper fall out as you pulled out the contents? It was designed to do that. It got you involved: "Huh... I wonder what this is...?"
Publisher's Clearinghouse has used involvemnet triggers for years.
Ever wonder why they make you jump through so many hoops to order their freakin' magazines?
You know what I mean: Take the sticker and put it here. Now take the certificate and... it goes on and on.
They do this because it works! It get's you involved and literally moves you to action. Placing the order is simply another action to take.
Here are some ways YOU can get consumers involved with your direct mailings.
1. Send a pen in the mail, then give them a quiz, check off list, etc in your letter.
This gets them writing, filling out forms etc. This is especially good if you're including an order form to fill out and sent back. They've already started writing; so they may just fill out the order form, too.
2. Put their name on a list. Send a letter with a bunch of names on a list. Everyone on the list has qualified for the 'special offer.' They will automatically begin to search for their name. Haven't you done that yourself?
3. You can use bullet points to ask leading questions:
-- Which of these three categories are you in…
-- Ask yourself these 5 questions…
-- Do any of these 5 situations describe you…
Of course the logical answer/solution to anything listed above is YOU.
Reader involvement is lacking in nearly all marketing. This is painfully obvious with most customer and patient newsletters.
Did you know Exceptional Living has EIGHT involvement triggers built in to it? Every one of them is designed to pull the reader deeper and deeper into the client newsletter.
Click here to discover what these 8 triggers are and why they work.
Learn why it gets read... and why it makes you money.
Taking action just feels right.
- David Gruttadaurio
"The Print Newsletter Expert"
--------------------------------------------------------------------------
http://www.NewslettersMadeForYou.com
http://www.NewslettersMadeForYou.com/blog
About David Gruttadaurio
David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.
David now has clients from around the world who are successfully using his products.
He is the editor of Exceptional living newsletter and a published author in print and online magazines and blogs.
David and his family live in the small town of Princeton, Indiana.
Copyright 2010
This blog is protected by copyright. All rights reserved. Reproduction of any portion of this email is strictly prohibited without the express written consent of David Gruttadaurio.
Getting them involved in your ads and mailings gets your marketing noticed. And most importantly, it gets it acted upon.
Have you ever opened an envelope and had a paper fall out as you pulled out the contents? It was designed to do that. It got you involved: "Huh... I wonder what this is...?"
Publisher's Clearinghouse has used involvemnet triggers for years.
Ever wonder why they make you jump through so many hoops to order their freakin' magazines?
You know what I mean: Take the sticker and put it here. Now take the certificate and... it goes on and on.
They do this because it works! It get's you involved and literally moves you to action. Placing the order is simply another action to take.
Here are some ways YOU can get consumers involved with your direct mailings.
1. Send a pen in the mail, then give them a quiz, check off list, etc in your letter.
This gets them writing, filling out forms etc. This is especially good if you're including an order form to fill out and sent back. They've already started writing; so they may just fill out the order form, too.
2. Put their name on a list. Send a letter with a bunch of names on a list. Everyone on the list has qualified for the 'special offer.' They will automatically begin to search for their name. Haven't you done that yourself?
3. You can use bullet points to ask leading questions:
-- Which of these three categories are you in…
-- Ask yourself these 5 questions…
-- Do any of these 5 situations describe you…
Of course the logical answer/solution to anything listed above is YOU.
Reader involvement is lacking in nearly all marketing. This is painfully obvious with most customer and patient newsletters.
Did you know Exceptional Living has EIGHT involvement triggers built in to it? Every one of them is designed to pull the reader deeper and deeper into the client newsletter.
Click here to discover what these 8 triggers are and why they work.
Learn why it gets read... and why it makes you money.
Taking action just feels right.
- David Gruttadaurio
"The Print Newsletter Expert"
--------------------------------------------------------------------------
http://www.NewslettersMadeForYou.com
http://www.NewslettersMadeForYou.com/blog
About David Gruttadaurio
David Gruttadaurio is widely recognized as the expert in print newsletter marketing and relationship-based marketing.
David now has clients from around the world who are successfully using his products.
He is the editor of Exceptional living newsletter and a published author in print and online magazines and blogs.
David and his family live in the small town of Princeton, Indiana.
Copyright 2010
This blog is protected by copyright. All rights reserved. Reproduction of any portion of this email is strictly prohibited without the express written consent of David Gruttadaurio.
Tags: client, customer, david, exceptional, gruttadaurio, living, marketing, newsletter, newsletters, print
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